Crawl Brains and MicroPyramid have developed DiscoveredBy, a Generative Engine Optimization (GEO) platform designed to help businesses understand how their brands appear across AI-powered search platforms and identify actionable opportunities to improve their visibility.
As consumers increasingly use AI platforms to research products, services, and businesses, traditional search rankings alone do not provide a complete picture of online visibility. DiscoveredBy addresses this shift by monitoring how AI engines mention brands, position them against competitors, and cite their websites and other online sources.
Measuring Brand Visibility Across AI Search
DiscoveredBy enables businesses to track their presence across major AI search environments, including ChatGPT, Gemini, Perplexity, Claude, Grok, Google AI Overviews, and Google AI Mode. The platform measures key indicators such as AI visibility, share of voice, average position, sentiment, and citation performance.
The platform also provides AI position data, showing the average position a brand receives when it is mentioned in an AI-generated answer. This gives businesses another way to understand how prominently they are being presented to users, beyond conventional search engine rankings.
Identifying Citations and Content Gaps
A key capability of DiscoveredBy is its ability to identify and track the sources cited by AI-generated answers. Businesses can see which pages are being cited, which third-party websites mention their brand, and where competitors are receiving citations instead.
Its Citation Gap Finder identifies prompts where competitors are cited while a tracked brand is not, turning those gaps into actionable opportunities. The platform can also distinguish between pages retrieved by an AI engine and the pages that are ultimately credited in its answer.
This provides content and SEO teams with a clearer understanding of which information sources are influencing AI responses and where additional optimization or outreach may be required.
Competitive Benchmarking for the AI Era
DiscoveredBy also introduces competitive benchmarking specifically for AI search. Businesses can track competitors alongside their own brand to compare visibility, share of voice, average position, citations, and sentiment.
The platform allows prompts to be analyzed by factors including country, city, language, and buyer persona, enabling businesses to understand how AI visibility can differ across markets and audiences.
From AI Insights to Action
Beyond monitoring, DiscoveredBy is designed to help teams act on the data. The platform provides prioritized page recommendations, content opportunities, technical checks, site audits, and an llms.txt Advisor. Its specialized AI agents cover areas including prompt discovery, sentiment and framing, citation gap analysis, article planning, on-page optimization, Search Console reconciliation, and growth recommendations.
The platform also connects AI visibility with website performance by integrating Google Analytics 4, allowing businesses to identify AI-referred sessions and conversions and understand which AI engines and citations are contributing to measurable business results.
Building for the Future of Search
Through DiscoveredBy, Crawl Brains and MicroPyramid are bringing together SEO, AI search analysis, competitive intelligence, citation tracking, and performance data within a single platform.
The development reflects the changing nature of search, where visibility increasingly depends not only on ranking in traditional search results, but also on whether AI systems understand, mention, cite, and recommend a brand.
DiscoveredBy is built to give businesses the data needed to understand this new search environment and take measurable steps toward improving their presence across AI-powered search.
About Crawl Brains
Crawl Brains is a Dubai-based digital marketing agency specializing in SEO, AI search visibility, GEO, digital marketing, and performance-driven online growth strategies.
About MicroPyramid
MicroPyramid is a technology company providing software development and digital technology solutions for businesses across different markets and industries.
About DiscoveredBy
DiscoveredBy is a Generative Engine Optimization platform designed to help businesses monitor AI search visibility, understand brand perception, track citations, benchmark competitors, identify optimization opportunities, and connect AI-generated traffic with business outcomes.
